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Cashback is a type of incentive offered by companies or payment platforms, in which a portion of the amount spent on purchases is returned to the consumer, usually in the form of credit for future purchases or directly to the bank account. The term "cashback" comes from English and literally means "money back."

1. How it works:
   1. Purchase: The consumer makes a purchase at an establishment that offers cashback.
   2. Percentage of return: A percentage of the amount paid (defined by the establishment or the cashback platform) is returned to the buyer.
   3. Credit or cash: The refunded amount can be credited to a digital wallet, payment platform, or transferred directly to the customer’s account, depending on the company's policy.
   4. Future use: This money can be used for new purchases or, in some cases, withdrawn for free use.

1. Advantages:
   - For the consumer: Cashback allows for savings on future purchases, generating a kind of "indirect discount."
   - For companies:  It attracts and retains customers, encouraging them to shop more frequently or spend more.

1. Examples of use:
   - Payment platforms: Many digital wallets, such as PayPal and PicPay, offer cashback on purchases made through them.
   - Stores and e-commerce sites: Some online stores directly offer cashback as a retention strategy.
   - Credit cards: Some credit cards offer cashback as a benefit, accumulating a percentage of spending that can then be converted into credit on the bill.

This practice has been growing in Brazil, with various platforms and companies adopting this system as a way to attract more consumers.